Marketing Online Courses for VIU Students

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In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source,...
R is a programming language and a free software environment for statistical computing and graphics, widely used by data analysts, data scientists and statisticians. This Specialization covers R software development for building data science tools. As the field of data science evolves, it has...
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D...
In this specialization you will learn how to: Find, extract, organize and describe data to support business decisions Identify, quantify and interpret relationships between variables Derive customer insights from your data Develop spreadsheet models to analyze data, evaluate risk and optimize...
Do you hear the word \"marketing\" on a daily basis, but aren\'t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren\'t sure where to start? Cover the concepts and tools you need to successfully...
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website\'s authority.Created by:...
Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business...
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing...
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization:...
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution,...
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project\'s implementation...
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as \"Cross Country & Cross Industry\" Innovation, or CCCI in short. The...
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution...
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get...
Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what...
In this course, featuring many researchers from the University of Zurich and international institutions, we will introduce you to some of the most vibrant cultural trends addressing landscape appreciation, degradation, protection, and rehabilitation that currently circulate in the Asian...
Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and...
Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run,...
Want your content to go viral? Who doesn\'t! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - \"Content, Advertising & Social IMC\" - you will learn how marketers are...
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales-if you know what your customers are willing to pay and can leverage psychology to create better deal and discount...

Marketing Online Courses for VIU Students

Searching for VIU Marketing online courses has never been quicker. Browse Marketing online courses and more in and around Fairfax, VA. To help narrow your results down, use Marketing online course filters to refine your VIU Marketing online course search and enhance your Biology search experience. Sharing relevant Marketing listings with Virginia International University classmates can really help make the search process even faster for them! Uloop.com can help you find VIU Marketing online courses today!

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